Lance Armstrong’s 40th celebration was in Aspen, Colorado. The printed pieces we created for this are some of my favorites. They needed to be as cool and fun as the weekend we had planned.
For the save-the-date, we found retro album covers (from vinyl records) and used a ticket-shaped die cut to create these cool cards. The text details were screen printed over the album cover artwork in white. Since several tickets were cut from each album cover, no two save-the-dates were alike.
The formal invitation was a screen printed poster inspired by Austin band posters rolled up into mailing tubes with matching address labels. The shades of grays, black and red that our incredible designer and screen printer, Dan Grissom, used were striking and set the mood for the unforgettable weekend ahead.